“Yabba Dabba Doo! Scooby Dooby Doo! Beep BeepZoinks! I Tawt I Taw a Puddy Tat, Jinkies!
That's All I Can Stands, I Can't Stands No More! By the Power of Greyskull! It's Hero Time!” these and many more catch lines we have grown up hearing since our childhood. Moreover we have grown up imitating and enacting our favourite characters like Chhota Bheem, Power Puff Girls, Ben 10, Popeye, Mickey Mouse, Goofy, Betty Boop, Donald Duck, Tom & Jerry, Scooby Doo, Dexter, Smurfs, Garfield, and many more. With passage of time these adorable cartoon characters came out of comics strips into the real world of animation. These characters came to life with their funny, delightful looks and voices delivering their favourite lines capturing the hearts of populaces of all age groups.
Now these cartoon characters have become a part and parcel of our lives entering our wardrobes, kitchen, stationery, online games, gadgets and many more ways. This has motivated corporates to associate with their businesses with the most popular characters not only to expand their business but also earn huge ROI. But it is also important to understand what actually this concept is.
What is Cartoon Licensing?
The concept of licensing is not so old in India or not many people know what the aspect is all about. Let’s simply put it as a contract between the artist or the creator of that character (licensor) and a manufacturer or vendor (Licensee) to feature the artist’s artwork (property) on a precise merchandise manufactured by the licensee for a selected period of time and in a chosen territory. Further the licensee pays the licensor a royalty fee for each manufactured article sold based on the wholesale price of the item.
While manufacturing any toys and clothing for young adults and kids, you may at some point of time thought of licensing a cartoon character to utilize on your merchandises. Such licensing deals comprise you licensing the rights from the possessor of the cartoon character to apply images of the characters on your products. In return the character proprietor gets a royalty fee of each product you sell. Apparently, your goods will delight in a much greater capacity of sales as divergent to having no character licensing in place. People are likely to to purchase ‘character-licensed’ products as a appropriate character used on the precise commodities will often enhance the demeanor the product and initiate sales. However in some cases you do have to give away an arm and a leg in order to license a character.
Following are the aspects you need to analyze in order to avoid giving away a major chunk of amount to license a character making more money for yourself.
• Do you actually have to go for the renowned cartoon characters?
• Don’t demand on the cartoon characters that appear on TV!
• Select a character for its appearance, not its reputation!
• Where to look for these lesser-known cartoon characters?
Cartoon licensing has always been in demand concept of venture model with high time benefits for both licensor and licensee. Be it notable or any kind of cartoon character it has always attracted not only the masses but also the upcoming business entities and established entrepreneurs. So enjoy cartoon licensing while making your dreams come true.
That's All I Can Stands, I Can't Stands No More! By the Power of Greyskull! It's Hero Time!” these and many more catch lines we have grown up hearing since our childhood. Moreover we have grown up imitating and enacting our favourite characters like Chhota Bheem, Power Puff Girls, Ben 10, Popeye, Mickey Mouse, Goofy, Betty Boop, Donald Duck, Tom & Jerry, Scooby Doo, Dexter, Smurfs, Garfield, and many more. With passage of time these adorable cartoon characters came out of comics strips into the real world of animation. These characters came to life with their funny, delightful looks and voices delivering their favourite lines capturing the hearts of populaces of all age groups.
What is Cartoon Licensing?
The concept of licensing is not so old in India or not many people know what the aspect is all about. Let’s simply put it as a contract between the artist or the creator of that character (licensor) and a manufacturer or vendor (Licensee) to feature the artist’s artwork (property) on a precise merchandise manufactured by the licensee for a selected period of time and in a chosen territory. Further the licensee pays the licensor a royalty fee for each manufactured article sold based on the wholesale price of the item.
While manufacturing any toys and clothing for young adults and kids, you may at some point of time thought of licensing a cartoon character to utilize on your merchandises. Such licensing deals comprise you licensing the rights from the possessor of the cartoon character to apply images of the characters on your products. In return the character proprietor gets a royalty fee of each product you sell. Apparently, your goods will delight in a much greater capacity of sales as divergent to having no character licensing in place. People are likely to to purchase ‘character-licensed’ products as a appropriate character used on the precise commodities will often enhance the demeanor the product and initiate sales. However in some cases you do have to give away an arm and a leg in order to license a character.
Following are the aspects you need to analyze in order to avoid giving away a major chunk of amount to license a character making more money for yourself.
• Do you actually have to go for the renowned cartoon characters?
• Don’t demand on the cartoon characters that appear on TV!
• Select a character for its appearance, not its reputation!
• Where to look for these lesser-known cartoon characters?
Cartoon licensing has always been in demand concept of venture model with high time benefits for both licensor and licensee. Be it notable or any kind of cartoon character it has always attracted not only the masses but also the upcoming business entities and established entrepreneurs. So enjoy cartoon licensing while making your dreams come true.
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