Hungama launches official Force 2 game. Mobile Gaming has been one of the swiftest extensions for Bollywood movies these days and is being taken up by gaming industry stalwarts. MAC Cosmetics has yet again come together with singer Mariah Carey for their another make-up collaboration. Sony Pictures names India’s most notable licensing company to represent Emojimovie in India signing on for the program for Indian Territory, 20too Sony Pictures Consumer Products has announced India’s top licensing as the licensing agent to represent its upcoming film Emojimovie: Express Yourself in India. The studio has nominated 12 licensing agents across several territories that will produce an international consumer products program for Emojimovie.
BIOWORLD Merchandising targets to build a resilient product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry. “We believe our combined strengths will unlock the opportunity to accelerate growth in the category. With a wider reach and deeper portfolio of products, we will maintain our position of leadership in the category of licensed merchandise, giving the Indian consumer a one stop shop for all their popular culture merchandise needs,” said VoxPop’s founder and CEO Siddharth Taparia. These kickass designs are screen printed on 100% cotton Redwolf exclusive tees with high quality ink and are some of the best Breaking Bad T-shirts in India!
Warner Bros. Consumer Products has amalgamated with Hot Topic for a new apparel collection motivated by the forthcoming movie ‘Fantastic Beasts and Where to find them’. “Our Fantastic Beasts collection is beyond amazing,” said Cindy Levitt, senior vice president, merchandising and marketing, Hot Topic further adding, “The beautiful period piece dresses and coats with wand pockets will make everyone who sees the collection want to be a wizard!”
The production house Arka Media works has engaged Mumbai-based licensing agency Black White Orange Brands as their global licensing agent. This would authorize BWO to represent the Baahubali franchise across end user products & brand associations, shared Bhavik Vora, founder and CEO of the agency. Precise to Baahubali, the firm is working on three features: the movie, animation and the Virtual Reality content. “For the movie and animation, we are developing two separate strategies for consumer products and promotions. Also, the creative assets that have been created for both content lines are very distinct in its look and the way it will be positioned to the consumers,” added Vohra.
Enhanced by the achievement of the first part, the creators have decided to generate an entire brand-plan of the film. In words of Shobu Yarlagadda, CEO, Arka Mediaworks, “We decided to look at the other verticals like comics, games, merchandising, and brand partnerships etc. as independent revenue verticals and not necessarily to promote the film.
"As admirers gear up to celebrate Winnie-the-Pooh’s 90th anniversary next month, Disney has unveiled a range of new merchandise to mark the milestone. The deal will mark Eva Flotter’s foray into brand licensing. The collection will be launched at the annual distributor’s meet of Eva Flotters scheduled on 11thSeptember. "We haven’t launch anything, but our annual dealer’s meet at 11th September is when we are launching the Cartoon Network products," said Shalu Agarwal, MD, Action Eva Flotter. "The collection is most likely to mark brand’s foray into online space as well. Though the brand is not online yet but probably that is where we want to come up with this new range," Agarwal added.
With massive internet usage it has become very easy to express the springs of leisure and amusement. Entertainment licensing is now booming in current times due to entertainment culture of Indians raised due to entry of global companies in native market. Entertainment has now become the second nature across the sphere. Numerous corporations have come up with assorted ways to keep populaces entertained in most appealing way.
BIOWORLD Merchandising targets to build a resilient product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry. “We believe our combined strengths will unlock the opportunity to accelerate growth in the category. With a wider reach and deeper portfolio of products, we will maintain our position of leadership in the category of licensed merchandise, giving the Indian consumer a one stop shop for all their popular culture merchandise needs,” said VoxPop’s founder and CEO Siddharth Taparia. These kickass designs are screen printed on 100% cotton Redwolf exclusive tees with high quality ink and are some of the best Breaking Bad T-shirts in India!
Warner Bros. Consumer Products has amalgamated with Hot Topic for a new apparel collection motivated by the forthcoming movie ‘Fantastic Beasts and Where to find them’. “Our Fantastic Beasts collection is beyond amazing,” said Cindy Levitt, senior vice president, merchandising and marketing, Hot Topic further adding, “The beautiful period piece dresses and coats with wand pockets will make everyone who sees the collection want to be a wizard!”
The production house Arka Media works has engaged Mumbai-based licensing agency Black White Orange Brands as their global licensing agent. This would authorize BWO to represent the Baahubali franchise across end user products & brand associations, shared Bhavik Vora, founder and CEO of the agency. Precise to Baahubali, the firm is working on three features: the movie, animation and the Virtual Reality content. “For the movie and animation, we are developing two separate strategies for consumer products and promotions. Also, the creative assets that have been created for both content lines are very distinct in its look and the way it will be positioned to the consumers,” added Vohra.
Enhanced by the achievement of the first part, the creators have decided to generate an entire brand-plan of the film. In words of Shobu Yarlagadda, CEO, Arka Mediaworks, “We decided to look at the other verticals like comics, games, merchandising, and brand partnerships etc. as independent revenue verticals and not necessarily to promote the film.
"As admirers gear up to celebrate Winnie-the-Pooh’s 90th anniversary next month, Disney has unveiled a range of new merchandise to mark the milestone. The deal will mark Eva Flotter’s foray into brand licensing. The collection will be launched at the annual distributor’s meet of Eva Flotters scheduled on 11thSeptember. "We haven’t launch anything, but our annual dealer’s meet at 11th September is when we are launching the Cartoon Network products," said Shalu Agarwal, MD, Action Eva Flotter. "The collection is most likely to mark brand’s foray into online space as well. Though the brand is not online yet but probably that is where we want to come up with this new range," Agarwal added.
With massive internet usage it has become very easy to express the springs of leisure and amusement. Entertainment licensing is now booming in current times due to entertainment culture of Indians raised due to entry of global companies in native market. Entertainment has now become the second nature across the sphere. Numerous corporations have come up with assorted ways to keep populaces entertained in most appealing way.
