License Your Most Profitable Entertainment Venture in India

Entertainment has now become the second nature throughout the globe. Many companies have come up with diverse ways to keep people entertained in most engaging way.  With immense usage of internet it has become very easy to convey the sources of leisure and amusement.  Right from movies, music to virtual games like Pokémon Go, Hover Junkers, Nintendo, Play Stations, Farmville, Candy Crush and many more are nailing the audience. Dream Works Animation has come up with most unusual animated comedy movie like The Boss Baby. Whereas Pokémon Go is creating rage amongst the online gamers not only through their computers but also through their smart phones. Currently there are many latest updates about Pokémon Go that could be the ultimate nails in the PokeCoffin.

Guess that you create an app that’s so much in demand that it was downloaded above 100 million times itself in its first initial month of its existence. It has collected in hundreds of million dollars profits and the PokeGods only how much revenue it made off from the ads of in-game. Moreover it featured out the way of getting the entire “Y” generation of gaming along with computer-loving kids off their collaborative butts and out into the globe. Probably if you are Niantic you can out someone who yet utilize a rotary phone in charge of making changes to an app for a defined smartphones. Also if the latest two updates to the app are any evidence Niantic could be digging their own grave.

Nail #1 

There are no more third party tracking tools as the company has decided to lay the hit down on all third party trackers making it impossible to cheat. Instead of making the tracking feature on their own app better, they made it impractical for any person to boost the Pokémon tracking experience.

Nail # 2

No more cloning or perceiving while you are driving. It almost seems like they want to culminate making monetary gains. Isn’t it so strange? Now suppose you are in a moving car and going faster than the adequate driving speed there shall be no Pokémon catching. People pay Uber drivers to drive them all over the locations at the requisite speed which works fine. But in case they go one mile per hour over the precise speed then you can ask for a refund. According to Forbes, Niantic has yet to reply to their request to validate whether this is an update or just a bug hence there is still hope that it might just be a defect.

These companies spend a lot on entertainment license in india, entertainment licensing which gains them not only high profitable turnovers but also the fame and immense fans. Hence the local entrepreneurs have welcomed these global companies with the assurance of phenomenal expansion and growth.

Licensing in Sports Advances Drive in India

In simple words to understand what sports licensing is a legitimate contract through which any sports organization or team grants a particular company a license to utilize its trademark, name or logo on its products. The sports body is known as the licensor and the company leasing the rights is known as licensee. Due to humongous sports lovers in India there are many global licensing where sports licensing has set up a benchmark as these fan following support their favorite sports personalities or the sports team. It is reported that brand licensing in India has elevated to $450 million in retail where in sports licensing assure remarkable growth over the years. For fourth consecutive year with about 698 USD Million in royalty revenue the sports classifications grew on retail sales of $12.8 billion as per International Licensing Industry Merchandiser’s Association (LIMA).

With global retail sales of sports merchandise it has been estimated at $17.51 billion in 2009, sports licensing could offer a major boost to the entity’s small businesses.  Licensing sports commodities caters your businesses options to attain a market of sports fans that could be anywhere local, national to global based on the sports body. Licensing sports products caters your business prospects to stretch a sports fans market that could be from local to national or to global based on the sports body. LIMA determines that the essential long-term favourable for the sports category is the expansion of sports assets in wholesome food and beverage sections.

LIMA SVP Marty Brochstein quotes that “The sports market is built in large part on a solid base of core fans. The emotion that keeps fans attached to a team is a powerful sales driver. There are variations year to year based on ‘wins and losses’ – obviously, success draws more purchases from the core, and attracts more casual fans – but the basic appeal of sports-licensed merchandise is continual.  Some of the growth drivers include the major leagues in the U.S. paying more attention to the growth potential of the children’s market, and the women’s apparel sector, where they’ve gotten increasingly attuned to applying current fashion trends to the sports category.”

Hence any segment in the business of licensing in sports generally depends on the licensor and licensee’s capability to harness and influence the emotion generate rapport and loyalty to a team, a lifestyle or a sport.

Some Useful Tips for Securing your Brand

There are many quotes on brand stated by numerous notable figures that have created endless success stories for uncountable organizations. Licensing of brands plays very important role in developing major businesses for any of the organizations. License!Global reports states that around more than 150 global licensors have accounted in summing up around USD 230 billion. The product licensing has not only boosts the exposure of brand also extension without any relevant financing providing the companies entering the international markets or exhibiting new categories of products without obtaining the regular commodity upgrading costs and risks.

Brand Licensing

The advantages of brand progress and exposure by the way of licensing come with risks. Brand duplicacy and piracy have maintained the slightly rising trend in licensing. The pre-eminence of licensed commodities mingle with flair of exceptions making it more complex to the inconsistency between the duplicate an original. It is very easy for any branded goods to fall into the wrong hands or anyone can start an online store posing as an authorized dealer.  Moreover the offline black marketing has become very obvious. Counterfeit goods are now sold through the unofficial channels candidly. 

Apart from the supplementary threat is out-dated fashion enormous presentation. Increased brand exposure can also lead to the transfer from fake to original products while the economic climate of that market upgrade or unlimited spending hikes. So companies should stability brand protection with brand disclosure. It is very important to set, deliver and convey the brand standards very specifically and continuously. Also you will have to analysis the collectively of your brand existence in the market and also briefly reduce your own brand licensing and promoting the activities in case the market is being submerged by the unapproved products.

The pirated goods can never replace your brand in any way. It simply whets consumer’s desire for extra of your brand. Trademarks are companies’ most precious assets and lawful actions are at times essential for protecting them. The brand is the outcome of an absolute customer experience inclusive of services, location, communications, personality, values and above all shopping experience which is not only valuable but also incomparable. The outstanding motto of brand protection is that the best defence is the good offense and to be precise the ultimate offense is user-friendly and well planned brand identity. Hence it is truly said by Scott cook “A brand is no longer what we tell the consumers it is – it is what consumers tell each other it is”.

Importance of Appointing Finest Licensing Agents in India

It is the dream of every budding entrepreneur is not only to get associated with top notch brands but to work with them and be a part of them.  For this the mediators or the licensing consultants help them get their dreams come true by assisting them to the right and progressive opportunities. These top licensing agents or specialists not only offer them the brand options but also provide them complete services till taking care of their licensing process, advertising, media, program advisory, readying the roll out, business plan strategy, PR and many more. But it is very important to choose the right kind of licensing agents who are not only well versed on the subject but also are known for their success stories. Following are the parameters to make a correct choice in hiring the right licensing company, but prior to that it is important for the upcoming entities to know the meaning of licensing and its importance. 

Definition of Licensing

A license is a contract through which a licensee leases the rights to a legally protected piece of intellectual property or IP from a licensor - the entity which owns or represents the property -- for use in partnership with a service or product. Licensing is defined as the procedure of leasing a trademarked or copyrighted entity (known as a "property") for use in combination with a promotion service or product. The property could be a saying, signature, character, likeness, logo, name, graphic or a blend of numerous elements.

  

Importance of Licensing in India

The significance of licensing as a business plan has enhanced over the years as a result of expanded industrialization, which has led to declining real estate resources and elevating infrastructure costs. Establishing concrete assets now needs not only exceptional attempts and investment, but also an extended burden of risk. Businesses are remodeling by cultivating or obtaining abstract assets and utilizing these as alternate or additional sources of wealth. With time, collaborations and alliances involving licenses of strong IP have become critical to a business’s success.

Factors for selecting licensing professionals for your businesses’ expandable growth and profitable turnovers:

• While selecting first analyzes the name and reviews of the brands and clients they have catered in past, current and in pipe line.
• Make sure the professionals are well versed with the current market trends and are able to predict success of the business in future.
• Check the licensing firms strengths like

Their Bandwidth

• Category wise business development team
• Elaborate IP legality
• Financial Team
• Brand Assurance team
• Consultants and strategists aids to direct the brand
• Well penetration offices in India

Knowledge

• Have number of global agencies
• Well penetration network in each industry

Intellect

• Service end to end brands
• Exposure to all kind of licensing
• Being global brand run by ethical way of licensing

These top licensing agents in India also help you to understand the legalities of the contract and assist you to sign the correct copy of agreement, thus enhancing your dreams of becoming successful entrepreneurs of top notch brand family.